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Webinar: The Power of How: Using Tested Metaphors to Build Public Understanding about Environmental Health
April 22, 2015 @ 12:30 pm - 1:45 pm
Improving the public’s knowledge base is critical to building support for sound policies and regulatory efforts. We’ll work through two empirically developed metaphors that can help environmental health professionals at all levels explain complex environmental health topics to non-experts, members of the media and the public. Each has been carefully tested and shown to be effective in building a more expansive understanding of environmental health work and the relationship of built and natural environments to public health outcomes. We’ll model how to use these tools and show them in action. Participants will have the opportunity to practice using these frame elements and get immediate feedback.
- Date:Tue, May 5, 2015
- Time:01:30 PM EDT
- Duration:1 hour 15 minutes
- Host(s):Environmental Health Program, APHA Center for Public Health Policy
Jennifer Nichols – Associate, Learning Team, FrameWorks Institute
Jennifer, an associate for the Learning Unit at FrameWorks Institute, leads workshops and webinars on Strategic Frame Analysis™ and FrameWorks’ evidence-based communications recommendations. She also develops communications resources modeling how to apply these recommendations to a wide range of social issues, in addition to providing technical assistance to communicators interested in framing. She holds a B.A. from Boston University, an M.A. from Syracuse University, and a Ph.D. from Michigan State University.