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Championing public health amid legal and legislative threats: Framing and language recommendations

As some politicians and their political allies try to shrink the authority of public health officials and agencies, it is critical that practitioners and advocates are equipped to speak about why we need public health to keep our communities safe and healthy. To help the field make an effective case for public health, BMSG and Real Language, with support from ChangeLab Solutions and the Act for Public Health group, assessed narratives around the current attacks on public health’s authority to identify problematic language and opportunities for improvement. In this report, we offer 5 key recommendations for change.

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Berkeley Media Studies Group

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